An Introduction To The Indian OP Market
Published July 2009
The "traditional" India is changing rapidly...
India – the world’s largest democracy, with 34,000 years of history and a dazzling, diverse culture —is changing fast.
With its population, employment and GDP booming—even during the current economic downturn— India provides a liberal, attractive and investor-friendly investment climate.
Rising urbanisation, per capita incomes and service-based employment have also boosted India’s nascent office products (OP) market and brought it to the attention of global OP brands and resellers, not just as a source of product, but as a large and rapidly-growing user market. The opportunities seem to be almost limitless.
But with the market changing so rapidly, with thousands of manufacturers already in situ, and with a vast ’unorganised’ localised distribution network in place and still accounting for c90% of all OP distribution, where should Western OP companies start in order to benefit from this unique opportunity?
...into a modern, 'organised' consumer market
An Introduction To The Indian OP Market is designed to be an affordable range-finding introductory guide to this dynamic market for Western OP vendors and distributors, detailing:
- Market value, market drivers & growth prospects
- OP end-user behaviour
- OP distribution channels & trends
- Identities & profiles of key distributors
- Market demand trends in, and the identities of key manufacturers of:
- Envelopes
- Books & pads
- Cut office paper
- Writing instruments
- Filing supplies
- Profiles of 44 key product manufacturers
This 60 page resource book, researched by MWA and published in association with professional services firm OP Resource, was compiled from interviews with major Indian manufacturers and distributors, as well as from discussions with Western OP producers with practical experience of successfully entering the Indian OP industry. As such it provides the perfect balance of informed local industry knowledge, and first hand Western supplier experience, of this dynamic market.
Available now, and priced at only US$950, €690 or £590, An Introduction To The Indian OP Market is the ideal resource book for western companies contemplating entry into this fast-moving—and enormous—user market.
This small investment in key market data could save your organisation a great deal!
For further details of the report – and an Order Form – please contact us.